JTL · Shopify · Connector

The JTL Shopify connector that actually works.

No 100-variant limit. No overwritten SEO texts. A full B2B area, without Shopify Plus. We connect your JTL Wawi directly to Shopify: stable, multi-client capable, without a JTL connector license.

Live-proven on real shops 2.259 products 24.302 orders 1.324 dealers
What the standard connector costs you

The problems shops struggle with every day.

Everything here is documented in the official JTL forum and JTL guide, no invented weaknesses.

The 100-variant wall

More than 100 variants per product? Error 422. Often only a single variant is transferred, and parent-child products lose their link to Shopify.

Source: JTL forum

The SEO killer

"JTL Wawi takes the lead": every sync overwrites the SEO and meta texts you maintain in Shopify. Special characters turn into question marks. The only way out: throttle the sync to "prices/stock", then no SEO at all.

Source: JTL guide

B2B only with Shopify Plus

Native B2B prices and customer groups only come with Shopify Plus, from around $2,300 per month. And even then, tiered prices keep breaking after updates.

Source: Shopify pricing + JTL forum

Image chaos with variants

With variant products, the first image is duplicated per variant. Images over 25 megapixels fail silently, without JTL even showing an error.

Source: JTL forum

Constant manual work

Products often have to be published manually in Shopify. "Shopify connector no longer works" fills over ten pages in the forum.

Source: JTL forum

License requirement & lock-in

The official route requires JTL Advanced from 119 € per month. If the connector fails or changes, your shop stands still.

Source: JTL pricing
The direct comparison

Standard connector versus TwoPixels connector.

Same task, two outcomes. On the left, what you struggle with today. On the right, how our connector solves it.

Topic
JTLStandard connector
JTL connector for Shopify
2PTwoPixels-Connector
Direct integration with your JTL DB
Foundation
JTL license JTL Advanced required, from 119 € / month No connector license, direct DB path
Resilience Connector down, shop stalls Keeps running, reads the JTL DB directly
Multiple shops Separate effort per shop One core, new shop = one entry, isolated
Products & variants
Variant products Max. 100 (error 422), sometimes only one transferred Real Shopify variants from JTL parent-child (SKU = item no.)
Images on variants First image duplicated per variant 1:1, image-change detection via RowVersion
Publishing Often needs manual work in Shopify Automatic by JTL channel, with bulk-offline safeguard
Categories & menu Limited JTL tree → collections + storefront navigation
SEO
Your SEO texts in the shop Overwritten on every sync Preserved, the running sync only touches price/image/variants
Special characters Turn into question marks Untouched, we do not write them
B2B & pricing
B2B-area Only with Shopify Plus (from ~$2,300/month) Full, from your theme, without Plus
Tiered & group prices Break after updates Live from JTL: special price > category discount > group discount
Net / VAT (B2B) Common source of errors Net groups clean, 19% added correctly on top
Customer-group sync Cumbersome, error-prone JTL = master, silently imported (0 customer emails)
Orders & customers
Orders → JTL Standard, with known pitfalls Webhook + 5-min safety net, idempotent
Customer duplicates Frequent (SHOP duplicates) Multi-stage match + clobber protection
Stock Update problems Incremental every 20 min, 429-resilient
Problem, how we solve it

A real answer for every pain point.

The problem

JTL overwrites the SEO texts you painstakingly optimized in the shop.

Our solution

The running sync does not touch the SEO fields of existing products. On request we even pull good Shopify texts back into JTL.

The problem

The 100-variant wall and lost parent-child links.

Our solution

Clean parent-child variant mapping via SKU = item number, stably linked.

The problem

B2B only with Shopify Plus, from around $2,300 per month.

Our solution

Full B2B area from your normal theme: trade login, group prices, quick order, without Plus.

The problem

Tiered prices disappear after connector updates.

Our solution

Prices are computed live from JTL: special price before category discount (recursive) before group discount.

The B2B angle

You do not need Shopify Plus for B2B.

Many pay for Shopify Plus solely for the B2B area. We build it from your existing theme, powered by JTL through our connector.

What B2B costs per month

Shopify Plusfrom ~$2,300

Often $5,000 to $8,000 in practice at around $1M revenue.

Your theme + TwoPixels connector$0 Plus surcharge

No Plus plan, no theme change. You stay on your Shopify plan.

  • Price gate: Prices visible only after login and approval.
  • Trade catalog & quick order with live stock per dealer.
  • Group-based net prices straight from JTL, per customer group.
  • Address book & reorder for regular customers.
  • Approval request with VAT-ID check (VIES), new customers automatically land in the blocked group.
The feature set

What our connector can do today.

Only proven capabilities, live in use on real shops.

Without a JTL licenseDirect DB path instead of the RPC connector

Real variantsJTL parent-child → Shopify variants (SKU mapping)

SEO is preservedThe sync does not touch SEO fields of existing products

B2B without Shopify PlusLogin, group prices, quick order from the theme

Live group pricesSpecial price > category discount > group discount

Net & VAT cleanNet groups, 19% calculated correctly

Incremental stockevery 20 min, 429-resilient, JTL = master

Orders → JTLWebhook + safety net, idempotent

Duplicate protectionMulti-stage match, no overwriting of real dealers

Categories & menuJTL tree → collections + navigation

Multi-client capableone core, every shop isolated

Runs even without the old connectorkeeps reading the JTL DB directly

Fair and honest: The direct order entry into your JTL database is the most sensitive component, we only activate it after testing on a copy and your approval. An automatic tracking return channel from JTL to Shopify is in preparation. We promise nothing we cannot prove.

Ready?

Let us build your JTL Shopify connector.

We look at your Wawi, your shop and your B2B requirements and show you exactly what the TwoPixels connector takes off your plate.

TwoPixels GmbH · Nadorster Straße 26 · 26419 Schortens · info@webagentur-twopixels.de

JTL Shopify connector, frequently asked questions

Can your connector handle more than 100 variants per product?
Yes. We map JTL parent-child products to real Shopify variants, matched by item number as SKU. The 100-variant limit and error 422 of the standard connector are not an issue.
Does the connector overwrite my SEO texts in Shopify?
No. Our running sync only touches price, images and variants, not the title, description or meta fields of existing products. The SEO texts you maintain in Shopify are preserved. The standard connector overwrites them on every sync.
Do I need Shopify Plus for a B2B area?
No. We build a full B2B area from your existing theme: prices only after login and approval, group-based net prices from JTL, a trade catalog with quick order, and approval with VAT-ID check. Without Shopify Plus and without a Plus surcharge.
Do I need a JTL connector license (JTL Advanced)?
No. Our connector talks directly to your JTL database and the Shopify Admin API instead of using the license-based JTL connector. JTL Advanced is not required.
What happens if the official JTL connector fails or changes?
Our connector keeps running independently because it reads the JTL database directly. You do not depend on the availability of the native connector.
How are tiered prices and customer groups transferred?
Live from JTL. For each customer group the rule is: explicit special price before category discount (recursive across subcategories) before group discount. Net groups are handled cleanly, and the 19 percent VAT is added correctly on top.
How do Shopify orders get into JTL Wawi?
Through a webhook, plus a safety net that runs every 5 minutes. The import is idempotent, creates missing customers and prevents customer duplicates via a multi-stage match. We only activate the direct order entry after testing on a copy and your approval.
Are you an official JTL partner?
Yes, TwoPixels is a JTL Service Partner Silver. The connector is our own development, not an official JTL product, and it complements or replaces the standard connector.