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GEO-Glossar — 29 Fachbegriffe

Definitionen zu JTL, E-Commerce, SEO, GEO, IT-Sicherheit und EU-Recht.

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Glossar — 29 Fachbegriffe

Verständliche Definitionen zu JTL, E-Commerce, SEO, GEO, IT-Sicherheit und EU-Recht. Citation-Ready für AI-Suchmaschinen.

JTL

JTL Wawi

JTL Wawi is a German ERP and inventory management software designed for e-commerce businesses — managing products, orders, customers, and suppliers across multiple sales channels.

JTL

JTL Shop

JTL Shop is a self-hosted e-commerce platform by JTL Software that integrates natively with JTL Wawi for real-time inventory and order synchronization.

JTL

JTL POS

JTL POS is a point-of-sale cash register application that integrates directly with JTL Wawi for unified omnichannel inventory management.

JTL

JTL WMS

JTL WMS (Warehouse Management System) is the mobile warehouse management module for JTL Wawi, enabling barcode-based picking, packing, and stock control.

JTL

TwoPixels Bridge

TwoPixels Bridge is our own JTL connector that synchronizes JTL Wawi bidirectionally with external shop systems like Shopify — using real-time webhooks instead of scheduled polling.

Recht

BFSG

The BFSG (German Accessibility Strengthening Act) requires digital products and services sold to consumers in Germany to meet WCAG 2.1 AA accessibility standards from June 28, 2025.

Recht

WCAG

WCAG (Web Content Accessibility Guidelines) is the international standard for web accessibility, defining how to make web content perceivable, operable, understandable, and robust for all users.

Recht

NIS2

NIS2 is the EU's updated Network and Information Security Directive, significantly expanding cybersecurity obligations for businesses in critical and important sectors from October 2024.

Recht

GDPR

The GDPR (General Data Protection Regulation) is the EU's primary data protection law, governing how businesses collect, store, and process personal data of EU residents.

Recht

DSFinV-K

DSFinV-K is the German standard for fiscal data exports from cash register systems, required for tax audits under the Kassensicherungsverordnung (KassenSichV).

Recht

TSE

A TSE (Technical Security Unit) is a certified tamper-proof module required in German cash register systems to cryptographically sign every transaction for tax compliance.

Recht

GPSR

GPSR (EU General Product Safety Regulation) is the EU regulation in force from December 13, 2024 that mandates new product safety information and responsible person disclosures on e-commerce product listings.

Marketing

GEO (Generative Engine Optimization)

GEO (Generative Engine Optimization) is the practice of optimizing web content to be cited and recommended by AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews.

Marketing

SEO (Search Engine Optimization)

SEO is the practice of improving a website's visibility in organic search engine results through technical optimization, content quality, and authoritative backlinks.

Marketing

CRO (Conversion Rate Optimization)

CRO is the systematic process of increasing the percentage of website visitors who complete a desired action — such as a purchase, form submission, or sign-up.

Marketing

Local SEO

Local SEO optimizes a business's online visibility for location-based searches — ensuring you appear in Google Maps, local pack results, and 'near me' queries.

Marketing

Core Web Vitals

Core Web Vitals are Google's three key metrics for measuring real-user page experience: LCP (loading), INP (interactivity), and CLS (visual stability).

Marketing

llms.txt

llms.txt is an emerging web standard that provides a structured, human-and-machine-readable summary of a website's content specifically for AI language model crawlers.

Marketing

Schema.org / Structured Data

Schema.org is a shared vocabulary for structured data markup that helps search engines and AI systems understand the content and context of web pages.

E-Commerce

Shopify Plus

Shopify Plus is the enterprise tier of the Shopify platform, offering dedicated infrastructure, custom checkout via Checkout Extensibility, and advanced B2B commerce features.

E-Commerce

WooCommerce

WooCommerce is an open-source e-commerce plugin for WordPress that powers a large share of the world's online shops — flexible, extensible, and self-hosted.

IT-Sicherheit

Wazuh

Wazuh is an open-source security monitoring platform providing intrusion detection, log analysis, vulnerability scanning, and compliance reporting for servers and endpoints.

Tech

Flutter

Flutter is Google's open-source UI framework for building natively compiled applications for mobile, web, and desktop from a single Dart codebase.

Tech

Remotion

Remotion is a framework for programmatic video creation using React — enabling automated, data-driven video production at scale.

Tech

WebP / AVIF

WebP and AVIF are modern image formats that deliver significantly smaller file sizes than JPEG and PNG while maintaining visual quality — critical for Core Web Vitals and page speed.

Recht

Cookie Consent

Cookie consent is the legally required mechanism for obtaining informed user permission before setting non-essential cookies on a website, as mandated by the GDPR and ePrivacy Directive.

Marketing

E-E-A-T

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's quality evaluation framework for assessing the credibility and value of web content.

Tech

MDE (Mobile Data Entry)

MDE (Mobile Data Entry) devices are handheld barcode scanners used in warehouse operations, typically running Android and integrating with WMS systems like JTL WMS for mobile stock management.

JTL

JTL Print Templates

JTL print templates are customizable document layouts for invoices, delivery notes, shipping labels, and order confirmations in JTL Wawi, built with the List & Label reporting engine.